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From growing up in poverty in Central Ohio's most dangerous housing project to becoming one of the nation's top high school basketball prospects and dean's list scholar-athlete at The Ohio State University to reaching the pinnacle of sports success in the NBA, Lawrence Funderburke is a man on a mission to help bridge the growing wealth gap in America.


In the book, he chronicles how people across the socioeconomic spectrum approach the value and necessity of sound financial planning and wealth building based on the shared mindsets, habits, and life experiences that exemplify their representative social class. Why, for instance, do the poor rely on playing the lottery or gambling as a means to improve their standing in life and escape poverty's clutches? What prevents the traditional middle class from planning for lasting financial freedom until they absolutley must? How can the playbook the informed wealthy employ work for everyone? 


In his quest to uncover the why behind behavior finance, an area he has studied extensively, Lawrence unlocks the Sociopsychonomic™ filters that have perplexed policy-makers, educators, social workers, investment advisors, attorneys, insurance professionals, and other key stakeholders who assist (or want to help) representative social classes––GEDAs, GISAs, and GAPAs––in the day-to-day aspect of their lives. 


Lawrence's research and interviews with financial planning experts show how this Sociopsychonomic™ filtering process, shaped by a variety of factors––upbringing, financial acuity, life's purpose and navigational aptitude, and asset acquisition habits––paralyzes the poor, overwhelms the middle class, and liberates the mega wealthy. Readers will appreciate Lawrence's wit and semantic gift for explaining complicated terms in an easy-to-understand format, though his insights are sure to challenge previously held beliefs that many have regarding social class dynamics.


He acknowledges that people are who they are, but that doesn't prohibit them from changing. Bad financial habits and self-sabotaging emotions around money can be broken with the right frame of reference. 


In Sociopsychonomics readers will learn ...

  • What concepts, metrics, and financial planning tools are used to evaluate an individual's or household's economic viability.
  • What primary sensory-learning drivers appeal to each representative social class and how best to use them to effectuate personal, financial, and educational change.
  • What a legacy nerve is, and why the generationally affluent are so bothered by it.
  • Why the traditional middle class often suffer from economic vertigo, a dizzying experience that prevent them from pursuing wealth-building strategies that lead to multiple income streams.
  • How policymakers, educators, social workers, and employers can improve their engagement efforts with impoverished constituencies


Sociopsychonomics reflects who we are at our core, but provides practical tips and suggestions to upgrade our monetary filter. Are you ready for your financial makeover?


For more information, please visit


SKU: 004
  • Soft cover edition with french flaps.

  • All sales are final.

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